Origin Story of Infinitely Novel: Empowering Creativity, Empowering Brands

In the vibrant city of Cape Town, South Africa, in the year 2012, two madly in love university students (Larissa and I), started a small tutoring company, born with a big vision. Originally named Pulse Tutoring, our journey began with a simple mission: to assist students in unlocking their full academic potential and excel in their studies. Our journey started at prestigious institutions like the University of Cape Town and the University of the Western Cape, where we provided invaluable academic support to eager young minds.

As we expanded our reach to Gauteng, servicing students at the University of the Witwatersrand and the University of Pretoria, we quickly realised that our impact could extend far beyond the confines of academia. We witnessed firsthand the challenges faced by the youth in South Africa, where unemployment rates were soaring, and opportunities for part-time work were scarce. It was in this landscape of need that our vision began to evolve.

Infinitely Novel was born out of the recognition that our tutors possessed passions and talents beyond the realm of academia. They were musicians, artists, fashion enthusiasts, and event organisers yearning to express themselves creatively. Yet beyond this, they were entrepreneurs with dreams of their own, but little knowledge in how to kickstart their businesses at the genesis of the social media uprise. From this, We saw an opportunity to bridge the gap between their academic pursuits and creative aspirations, thus giving birth to Infinitely Novel.

Our core values have always centered around valuing intellectual property and prioritising quality in everything we do. From the outset, our mission has been crystal clear: to help individuals uncover their purpose and harness their passions to generate income. We set out to empower people and their brands, believing firmly in the transformative power of creativity.

As Infinitely Novel continued to grow, we diversified our offerings to cater to the burgeoning creative community. We became connectors, bringing together authors, artists, scriptwriters, editors, and aspiring directors under one roof. We acted as their champions, assisting them in elevating their brands and amplifying their voices.

Our journey led us to venture into content creation, serving as booking agents, publishers, and managers for emerging talents across various creative industries. We found joy in curating events for up-and-coming musicians, providing them with platforms to showcase their talents to the world.

But our evolution didn't stop there. Recognising the pivotal role of digital presence in today's world, we ventured into social media content creation, leveraging photography and videography to craft compelling narratives for our clients.

Today, Infinitely Novel stands tall as more than a tutoring company; we have evolved into a dynamic copywriting business, dedicated to adding value to brands by leveraging our resources in innovative and creative ways. We believe in the power of storytelling, in the ability of words and visuals to captivate hearts and minds, and in the endless potential of creativity to shape the world.

As we continue on our journey, we remain committed to our founding principles of empowerment, creativity, and quality. With every project we undertake, we strive to inspire, uplift, and leave a lasting impact on the world around us. Infinitely Novel: where creativity knows no bounds, and brands find their voice in the ever-changing narrative of life.